SEO Tools
So you have completed your site and you now need to focus on traffic. At this stage you are starting to investigate SEO (Search Engine Optimisation) and what it means for your site. SEO is a popular area right now and has been for a while; basically it revolves around good practices aimed at increasing your site’s exposure in the search engines (and more explicitly in Google). There are many techniques to try, but one sure fire way of getting noticed and rewarded is by having what we term ‘link-bait’. This is nothing more than attractive content on your site which other webmasters/bloggers, etc will naturally wish to link to.
As an example of effective link bait, look to Google Gadgets and Social Networking sites for inspiration. It is possible to write small applications which could be useful for your visitors and for which they can then load onto their Facebook profile (for example) or on iGoogle. Your application can either be hosted on your own site or at least contains links/adverts to it. Everyone benefits as your visitors get a useful tool, whilst you benefit as you get inbound links that were organically and ethically harvested.
Be inventive and creative and with a little bit of technical knowledge and the right direction, your efforts could result in a link-building campaign that works and generates targeted traffic to your site.