Social Bookmarking
‘Web 2′ is due to make an appearance and ‘take the net by storm’, apparently. One of the many facets of Web 2 is what is called Social Bookmarking. These are sites centred around user-generated content that includes individuals placing their favourite links online for all to see. It is a good way to get inbound links, though the value of these links may not amount to a great deal. The real benefit is in the knock-on effect of social bookmarking. Not only does Google index your bookmarks (and provide you with links) but sites like Digg and others allow a rating system to operate whereby users can score your articles/content. The more people read it, the higher your page will rise (on the social bookmarking/rating site) and the weighting of the backlink also rises. Soon you end up with a decent link to your site, plus all the traffic that will come from having risen in the rankings.
