Ajax Feed
AJAX is a useful cornerstone of ‘Web 2′. As part of my effort to streamline administration of the dating site, I have placed a utilities management page online (password protected of course). With this I use AJAX scripting to populate forms with content extracted from purpose-specific databases. This in turn allows me to generate ‘feeds on the fly’.
What is the purpose of this? Well, by having a web utility which can run whichever scripts I choose to execute, I am able to mix and match the content of my databases and generate truly unique feeds. These feeds are in turn picked up by the aggregators, or already have been picked up previously and contain links back to my fresh content. The difference with normal feeds is that this content is truly customisable across my entire site… not just limited to my blog or forum. I can vary the feeds whenever I like to get backlinks to every page on my site. This helps maintain an even spread of backlinks (and indirectly PR) across the whole site. If you are an SEO practitioner and eager to adopt new strategies, then think about what I have written and try to vary your feeds on a daily basis to allow all your site’s content to absorb those links. Of course, be careful not to dilute your PR too much and never away from the more critical areas on your site.